Local SEO for Cannabis Companies
Local Search Engine Optimization For Cannabis Companies
Search engines like Google, Yahoo, and MSN use algorithms that prioritize local results over general search results. This means that if you have a local business website, it's essential to optimize it for local search engines as well.
“Near Me” Search Engine Optimization for Cannabis Companies
Near Me searches are all based on the searchers geo coordinates. Google wants to deliver the best results based on search intent. If there are local businesses that can provide what is being searched, they will always show up above national searches. Optimizing your site for local searches is crucial.
There are two ways to go about this. The first one is to design a dedicated local site with information on your business. This is a great idea but is not always practical or affordable. The second way is to use your existing site and modify it to make it more useful to local searchers.
What is local SEO?
"Near me" searches are based on the searcher's geo-coordinates, with Google aiming to deliver the best results based on search intent. If local businesses can meet the search query, they will typically appear above national results. Therefore, optimizing your site for local searches is crucial.
There are two ways to approach this:
- Dedicated Local Site: Creating a separate local site with information about your business is an excellent idea, but it may not always be practical or affordable.
- Optimize Existing Site: Modifying your existing site to make it more useful for local searchers is a more feasible option. This involves adding local keywords, creating location-specific content, and ensuring your site is listed in local directories.
What is important when optimizing for local search engines?
When you optimize your website for local search engines you want to make sure that your page is optimized for the keywords people are searching for in your area. If you are selling a product that is not related to your location then you may not want to use the same keywords as people who live in your area. You should also make sure that the content on your page is relevant to your area.
In addition to optimizing your page for the right keywords you also want to make sure that you are using the right anchor text. Anchor text is the text that links to your page. You want to use words that describe your page.
How do I know if my site is optimized for local search engines?
If you have an existing website, you can examine the source code to identify keywords you can add to your page. If you don't have access to the source code, tools like Wordtracker or SEMRush can help you see what keywords are being used.
To determine if your page is optimized for local search engines, check the search volume for the keywords you want to use. Several free online tools allow you to do this by entering the keyword and clicking search.
Keep these points in mind when optimizing your website for local search engines:
- Check and add relevant keywords: Analyze your site's source code for keywords and add new ones if needed.
- Use keyword research tools: Utilize tools like Wordtracker or SEMRush to find effective keywords.
- Assess search volume: Use free online tools to check the search volume for your target keywords.
- Incorporate local keywords: Make sure your keywords include local terms to improve local search engine visibility.
- Create location-specific content: Add content that is relevant to your local audience.
- List in local directories: Ensure your site is listed in local directories for better visibility.
Local SEO can help your business
If you live in the USA and are searching for a specific business, simply typing in what you're looking for will prompt Google to produce geo-targeted results based on your search intent. You no longer need to include "near me" in your query. Search engines will aggregate results that they believe will best serve you based on your location.
Ready to optimize your local search presence? Contact us today to get started!